![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/9187e245-a473-450e-8a08-18199653c112_rw_1920.png?h=0af3f885d735141401a62d857e36d0ec)
Lacta approached us to direct their new father's day spot, to craft the visual campaign and product launch film for the new limited-edition packaging.
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/1ceaa5af-69ac-4d74-8031-07a1606ed4bd_rw_1920.png?h=f8307ef76a076c71762f872457a02502)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/b0751d8a-0f51-4854-b8f1-b9531c739bb9_rw_1920.png?h=f652c63d9b8ea8e34fc6a77fff5a4c2c)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/2caf7156-01dc-4050-95a5-40460fa0d5eb_rw_1920.png?h=4d321c13234467af28a48056ad3a3bbf)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/032dd4be-e834-43de-9a3e-7897160413c3_rw_1920.png?h=e8c1c91dd0abbd39f4963e2a2a8e03c8)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/55c58aab-6474-4e8b-86d4-6d380409b72a_rw_1920.png?h=cbebc76ad2e492af3c1cc62909832b10)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/be9ad912-5bf8-4b6a-aef7-c783cb4bc9e3_rw_1920.png?h=67f887f100423cbb63122d1ae2905091)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/6e1d41c8-859b-4489-a7d2-14e02a8d02ff_rw_1920.png?h=ebaa7c24d20488cb7ca9f3f476e65a7c)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/11a34f1c-0c99-4440-800b-27bd60c7f5a9_rw_1920.png?h=ae04f3bf85383def253f5e32927a6086)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/755779e6-2ab5-4466-ab1f-b45bcd18f202_rw_1920.png?h=35d869e66575863f1df3ae0d47de0898)
PROCESS
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/03e29bb8-8a47-49c6-9ef9-d524ec81be7a_rw_1200.gif?h=bcc1bcaacf2a8757cab76ef9886f7801)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/39c9e2f9-006a-4149-8bb5-c321b81f109c_rw_1200.gif?h=5b05542efd2c4d25f435d76c73545765)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/8b00a2cc-7248-421e-a04d-08ff459b359b_rw_1920.png?h=d76b1f28fdbe3b2b5418cfdc1dc776d6)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/7cfcdbac-9356-48fb-91ee-c257971ab532_rw_1920.png?h=0da7aceb5e6cadfbf0879e3aa044aa11)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/acb8cbbe-9da5-475b-be13-0fc691a95a0b_rw_1920.png?h=fc2a7019342dc5547901a14861e6b9d2)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/46ef2233-4684-40e6-a9cb-f9a2930dd928_rw_1920.png?h=b402a7b91485fd78df306e868ec62790)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/b59eec7c-920f-4ad6-af2d-02c1019164ce_rw_1920.png?h=e096bf0c58789736f0d209e0fd3344f8)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/4c8f515d-b627-42c5-b90f-2770f7af3ae4_rw_1920.png?h=da8070c46595fcb109f5f7ef7721ed9b)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/7903776c-077a-4dad-b8d2-21783620832f_rw_1920.png?h=1f229f466440d70a9c96dddc7614f3b7)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/df70c36a-57a7-43ce-941b-7cdc5f2acf96_rw_1920.png?h=a60a8f86141c291bf34a9520314377b4)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/53feb0da-3a1f-43ef-a7ac-c5c28e41ec1a_rw_1920.png?h=411512a0f340fe043b1be21671592013)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/0f8638a1-385c-449e-b3d5-acbd7b48c765_rw_1920.png?h=53d3d281c150aef98a1fb41fc72a5625)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/5343a675-1079-469a-a986-ac5cd69d2175_rw_1920.png?h=9ad6727e653b311e171328b4eafb81e7)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/7586bc4e-f386-442b-892b-9aa6f8e8cd02_rw_1920.png?h=d73ccdb595eda1119e12db5d6dd8c78b)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/2662228e-09fd-437b-aa7b-fda6d56249ea_rw_1920.png?h=71dcc1f36ec03327f4527c18e152e7e5)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/c9b7f625-f075-49b7-b102-7f06e101369c_rw_1920.png?h=f1e538e47111d9164e0831ae045964cf)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/fcb8a397-6473-43c9-9458-4d7413c17bd1_rw_1920.png?h=43c7ce48c6050f99cfb9e4e91291bee3)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/cd5c0607-9bb4-4168-8c57-109c8155cc38_rw_1920.png?h=f5cf86d404eb8b094d1c185fd9952277)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/817cec0f-0074-4611-9af2-64996f259003_rw_1920.png?h=50fd351d361b74de905456028f395872)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/39624680-f642-429e-a4c9-fb5d9f333d45_rw_1200.gif?h=c106853a0fe9a3c5a8852f2d49d80e6a)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/0dccacee-889f-4117-b784-13a18fa67f0b_rw_1200.gif?h=e1b75d2015745523e4fa8cdd3d8a48ac)
LOOPS
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/cc10b8dc-ce08-4eb7-95a8-dbf00751860b_rw_1200.gif?h=3385d9c636d56d5fa37d53bcc15e06e2)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/045f8e43-7a06-46db-b955-791299b781b6_rw_1200.gif?h=a8e5226fe066561b6998a4aab7304bc4)
![](https://cdn.myportfolio.com/01c80c0641070375ed46d0e72032cd89/86dbfaa3-c612-415b-9e05-b24d816aa984_rw_1200.gif?h=42526b231450cfa171396b0305cf7cb5)
CREDITS
Production Company: The End
Direction: Rodrigo Gusmão
Art Direction: Flávio Montiel, Rodrigo Gusmão
Executive Production: Duda Izique, Helena Jardim
Producer: Helena Jardim
Compositing: Guilherme Sarinho, Rodrigo Gusmao
Simulation: Renato Montoro, Vinicius Lavor
Storyboard: Antonio Soares Neto
LookDev: Flavio Montiel, Vinicius Lavor
Animation: Renato Montoro, Vinicius Lavor
Color Correctionr: Cassi Umetsu
Direction: Rodrigo Gusmão
Art Direction: Flávio Montiel, Rodrigo Gusmão
Executive Production: Duda Izique, Helena Jardim
Producer: Helena Jardim
Compositing: Guilherme Sarinho, Rodrigo Gusmao
Simulation: Renato Montoro, Vinicius Lavor
Storyboard: Antonio Soares Neto
LookDev: Flavio Montiel, Vinicius Lavor
Animation: Renato Montoro, Vinicius Lavor
Color Correctionr: Cassi Umetsu
Audio Production: LOUD